Your logo represents a company’s ideas, nature, values as well as vision for the future. The purpose of a logo is to create a strong ever-lasting impression in people’s mind about a company and its particular values. People should be able to relate a company’s quality together with values through its logo. A unique and timeless company logo plays a pivotal role in building a company’s type image.
Contrary to the usual perspective of most designers, a brand need not be a masterpiece in the world of design. A logo should not be a proof of a designer’s designing prowess and need never flaunt the latest trends in the world of creative logo design. People judge an agency by its logo and the logo is judged based on the things that form its design. Here are a few tips on designing your logo which can be useful in creating a unique and memorable pattern:
Unique Design
A logo should always stand out among competition. It certainly should be unique in such a way that people relate the logo only to a single supplier and are not confused as to which company the logo belongs to.
Depending on latest logo design news, experts suggest not to follow custom logo fads and trends. A well designed logo is beautiful and holds value even after several years since its inception.
It is essential to note how a simple three-pointed star has been the sole business logo of Mercedes-Benz even after around 80 years since the company announced the logo. The logo has seen many a wars and economic downturns, yet surviving in people’s minds as well as being one of the most recognized logo worldwide.
Experts also warn alongside copying or getting inspired by another company’s creative logo. Such an approach not only results in being sued over unique violations, but also gives a message to the world that your company doesn’t have its own identity.
Adaptable Design
In a world where publicity products can vary from being as small as a brochure to frequently circulated magazines to business cards to websites, a symbol should be designed in such a way that it looks equally decent and equally compact on all these forms of display merchandise. The logo should consist of readable text, not too smaller than average not too big.
One can see how the logos of organizations like AT&T, HP, IBM etc have logos which are not only compact but are adaptable across all kinds of media.
Maintain Logo Simple
Simplicity always goes hand in hand with natural beauty. Simple fonts like Times New Romans, Helvetica as well as Arial make the logo easily readable. Also, most of the firms listed on Fortune 500, use less than three shades and have minimal variations in the fonts used. It is greatly accepted by experts in logo design that too many colorings and fonts can spoil an image and make it a smaller amount retainable.
One good example of a simple logo design is that of Apple Inc. The brand, which is nothing but an apple with a bite taken off on a side, is again one of the most recognized logos in the world today. As well, the colorful apple logo design was dropped by the organization as it entered the modern era of technology and placed itself in sync with the world while keeping a fundamental concept of an apple intact.
A company should always seek to express its business, its culture, its values and many more importantly its vision through a simple, unique and handy logo design.
Waheat 